The mother posts a picture of her daughter. 2 seconds later she’s dead.

Over 3 million people have seen this video. But it concerns ALL of us - this message can save lives. During these 4 minutes you see 6 people who are going about their everyday lives: a man goes to the gas station, a mother drives with her little daughter to the store. But what happens at 02:36 out of nowhere should serve as a warning:

This campaign visualizes one thing plainly: every message, every email. or every picture can decide between life and death. Because even when one believes, “only looking for a second” is harmless - the slightest distraction can turn into a deathly danger while driving. And no message, text, or picture is as important as your life! “It can wait”: share this protective message with all people who are close to you.
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